As gas prices climb....about Cruise Lines?

There are thousands of impacts inflation has on consumers and businesses, but think of the Cruise Line Industry.  You sold your product a year ago and priced it at $2.50/gal fuel and you start delivering next week. 



As bookings increased coming out of the global economic turmoil so did the stock price.  As fuel cost increased the stocks did a 180.  I cannot imagine at these fuel prices:  First the consumer and how it impacts their vacation budget and how that translates into bookings (decrease).  Second fuel and food is going to decrease margins dramatically. 

All in all, I was a bit surprised and comforted that the stocks have already priced in much of the inflation head winds. 

As the globe moves into a inflationary period based on increased demand and decreasing supplies, investors will have to adjust how they analyze businesses.  Yes, I grew up in the 70's when the LIFO/FIFO debate raged.

Welcome back Kotter!
 

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