Socially Responsible Investing
All else being equal, I would prefer to own companies that are good corporate citizens, that have positive impacts on their communities, that minimize their negative impacts on the environment, promotes a work place that is free of discrimination, and empowers each individual employee to reach their full potential.
As an investor, you too can change the world one investment at a time. Who you give your capital to matters and it does impact the corporate conglomerate. Social investing is not new, there are even mutual funds that invest using the various principles of social investing, the Valdez Principles is one example. Domini and Calvert are a couple of leaders in Social investing.
I bring up social investing because there is this company that I really like and own, CREE Inc. It produces LED (light emitting diodes) that eventually find themselves in cutting edge light bulbs. These light bulbs are going to change the world and reduce energy consumption dramatically. Imagine getting 60 watts of incandescent light and only using four watts of power. The run up over $34 was speculation of General Electric acquisition of CREE. There is a news story out today about LED Lighting Inc., here is a clip.
LED Lighting Fixtures, Inc. (LLF), which developed and markets the only viable indoor light fixture for general illumination from LED light sources, announced today the results from its prototype PAR 38 self-ballasted lamp. LLF's LRP-38 lamp set a new standard for energy efficient lighting by producing 659 lumens at a mere 5.8 watts of wall-plug power, resulting in 113.6 delivered lumens per watt. The LLF lamp would use less than 9% and 30% of the energy consumed by incandescent and fluorescent sources, respectively. Using LLF's proprietary technology platform, the lamp emitted a warm incandescent-like color of 2760 Kelvin with a superb color rendering index of 91.2 and does not contain any toxic mercury. Steady state testing was conducted by the National Institute of Standards and Technology (NIST) in Washington, DC.
As an investor, you too can change the world one investment at a time. Who you give your capital to matters and it does impact the corporate conglomerate. Social investing is not new, there are even mutual funds that invest using the various principles of social investing, the Valdez Principles is one example. Domini and Calvert are a couple of leaders in Social investing.
I bring up social investing because there is this company that I really like and own, CREE Inc. It produces LED (light emitting diodes) that eventually find themselves in cutting edge light bulbs. These light bulbs are going to change the world and reduce energy consumption dramatically. Imagine getting 60 watts of incandescent light and only using four watts of power. The run up over $34 was speculation of General Electric acquisition of CREE. There is a news story out today about LED Lighting Inc., here is a clip.
LED Lighting Fixtures, Inc. (LLF), which developed and markets the only viable indoor light fixture for general illumination from LED light sources, announced today the results from its prototype PAR 38 self-ballasted lamp. LLF's LRP-38 lamp set a new standard for energy efficient lighting by producing 659 lumens at a mere 5.8 watts of wall-plug power, resulting in 113.6 delivered lumens per watt. The LLF lamp would use less than 9% and 30% of the energy consumed by incandescent and fluorescent sources, respectively. Using LLF's proprietary technology platform, the lamp emitted a warm incandescent-like color of 2760 Kelvin with a superb color rendering index of 91.2 and does not contain any toxic mercury. Steady state testing was conducted by the National Institute of Standards and Technology (NIST) in Washington, DC.
The technology seems inevitable, therefore a slam dunk for CREE. what is the downside? Competition from the big boys, GE, Etc? Slow adoption rate? I know large corporations can severely delay new technology if it conflicts with the bottom line. For example, HD technology has been available for decades. France had higher resolution television (819 lines)than our existing television (486 lines) in 1949.
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